The Basics of Digital Marketing

Hey there, mama! 💕 If you're here, it's because you're ready to take your business to the next level—and let me tell you, I am so excited for you! Before we dive in, make sure you check out my video. It’s the perfect starting point for understanding how to stop doing digital marketing wrong and finally get it right. 🎯

Now, in this course, we’re going to break down everything you need to build a solid digital marketing strategy that actually works. No more guessing, no more wasting time, and definitely no spamming DMs hoping for sales (we don’t do that here!).

Here’s what you’ll learn:
✨ The Basics of Digital Marketing—Understanding how it works and why it’s your best friend.
✨ Sales Funnels—What they are and how they turn strangers into loyal clients.
✨ Social Media Strategies—How to use Instagram, TikTok, Pinterest, and more the right way.
✨ Email Lists—Why they’re your secret weapon and how to build one like a pro.
✨ Irresistible Offers—What to give your audience to get them hooked (and into your funnel).

Grab your favorite notebook, get comfy, and let’s get started on building a marketing strategy that turns your passion into profit. Trust me, by the time you’re done with this, you’ll be unstoppable. 🚀

So WTF is Digital Marketing?

Digital marketing is NOT about spamming people with DMs or reselling courses—it’s about building a solid strategy that works. Whether you’re selling a product or a service, these essentials will set you up for success. Let’s break them down:

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Digital Marketing Essentials:

1. Landing Pages

   • What is it? A focused webpage designed to capture information, like email addresses, or to convert visitors into buyers.
   • Example: If you sell handmade soaps, create a landing page offering a free sample in exchange for an email. The page should highlight the benefits of your product and make signing up super easy!
     

2. Social Media Strategies

   • What is it? Tailored content plans for platforms like Instagram, TikTok, or Pinterest to attract and engage your audience.
   • Example: For a clothing brand, post styling tips for moms using your pieces on Instagram and create short, fun “Get Ready With Me” videos for TikTok.
     
     

3. Email Marketing

   • What is it? Sending personalized emails to your audience to build relationships and drive sales.
   • Example: Use emails to send exclusive discounts or share tips, like “5 Ways to Style Your Favorite Dress,” and include links to shop your collection.
     
     

4. Social Media Ads

   • What is it? Paid advertisements on platforms like Facebook or Instagram to reach a larger audience.
   • Example: If you’re launching a new online course, run a targeted ad campaign offering a limited-time discount to sign up.
     
     

5. Sales Funnels

   • What is it? A step-by-step process that guides people from discovering your brand to becoming loyal customers.
   • Example: A funnel might start with a free guide download (leads), followed by email nurturing, and finally offering your paid product or service (clients).

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The Key Takeaway: Digital marketing is all about creating systems that work together. When you combine these essentials, you’re setting yourself up for consistent growth. Let’s dive deeper into each one! 🚀

The Big Mistake Moms Make: Skipping Steps

Everyone wants clients—of course, that’s the ultimate goal! But here’s the thing: clients are the final step, not the first. Think about it this way: you can’t bake a cake without prepping the ingredients first. Clients are the delicious result, but you need to gather your leads and nurture them into prospects before they turn into paying customers.

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Here’s What Happens When You Skip Steps:

1. No Leads = No Buyers

   • Imagine opening a store but never telling anyone it exists. Who’s going to shop there? That’s what skipping leads is like. You need people to know about you first!

2. No Trust = No Sales

   • Let’s say you’re at a farmer’s market, and someone’s yelling, “Buy my jam!” with no explanation. Are you buying? Probably not. But if they offer you a free taste and tell you how it’s made with love, suddenly you’re interested. That’s trust-building in action!

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The Right Process:

• Start with Leads: Get people curious about you and what you offer. Social media is your FREE tool to attract them. Post value, tips, or even fun behind-the-scenes content to draw them in.

• Nurture Prospects: Once they know you, it’s time to build trust. Engage with your followers, share stories, and show them why your product or service is exactly what they need.

• Finally, Get Clients: After they’ve seen your value and trust you, they’ll be ready to buy. That’s the sweet spot!

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Example: If you’re selling handmade candles, start by posting videos of how you make them (leads). Then, share tips on creating cozy spaces with candles (prospects). Finally, offer a limited-time discount or free shipping (clients). See how each step builds on the previous one?

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Skipping steps is like wanting to harvest a garden without planting the seeds first. Take it step by step, and your business will bloom beautifully. 🌸

Sales Funnels: Your Best Strategy

A sales funnel is your secret weapon for turning curious strangers into loyal customers. Think of it as the ultimate step-by-step process that guides people from "Who are you?" to "Take my money!" 💸

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The Funnel Breakdown:

1. Leads (Top of the Funnel)
   These are people who notice you for the first time. Maybe they saw your post, clicked your ad, or heard about you from a friend. Your job? Catch their attention with something irresistible!

   Example: Post an eye-catching reel on Instagram about your handmade soap process. People love behind-the-scenes peeks!

2. Prospects (Middle of the Funnel)
   Now that they’re interested, it’s time to nurture them. This step is all about trust and building a relationship. You want them to know you’re legit and that your product is exactly what they need.

   Example: Share customer reviews, how-to guides, or testimonials. Engage in your DMs to answer their questions!

3. Clients (Bottom of the Funnel)
   These are the gold! After you’ve earned their trust, they’re ready to buy. Now’s the time to close the deal with a killer offer they can’t resist.

   Example: Offer free shipping or a discount for first-time buyers to seal the deal.

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Why Funnels Work

Funnels help you focus on every step instead of just throwing sales pitches. You guide people from discovery to purchase while making them feel cared for. And when they feel cared for? They come back for more. 🛍️

Where in the World Do I Find Leads?

Finding leads is the first and most important step in your digital marketing journey. These are the people who notice you but don’t know you yet. Think of them as strangers at a party who are intrigued by your vibe but haven’t come over to chat—your job is to make that first move and get them interested. And guess what? Social media is your biggest playground for catching these leads, and the best part—it’s FREE! 🎉 But to truly capture attention, you need to understand how each platform works and create content that clicks with the audience. Let’s dive into some fun ideas and examples to get those leads rolling in!

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Instagram: The Relatable Queen

Instagram is where people go to laugh, relate, and vibe. If you’re not creating content that feels personal or entertaining, you’re missing out.

• Fun Ideas:

  • Post a reel of the "real mompreneur life," like answering emails while your kid is making a mess with glitter in the background. 😂
  • Create carousel posts with relatable memes about running a business and how it feels when you finally get that sale.
  • Host an interactive Q&A in your Stories like, “What’s your biggest struggle as a mompreneur? Let’s talk!”

• Example:
  Share a reel where you show your "chaotic but thriving" morning routine with a voiceover saying, "Behind every successful mompreneur is a cup of coffee…and a toddler demanding a snack." End it with, “Follow for more realness.”

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Pinterest: The Idea Hub

Pinterest is a goldmine for women looking for inspiration, tutorials, and creative ideas. If your content is beautiful and helpful, it’s bound to get saved (and shared!).

• Fun Ideas:

  • Design a pin showcasing “10 Ways to Use My Candles to Create a Relaxing Spa Night at Home.”
  • Post step-by-step photo guides, like “How to Style the Perfect Holiday Table Using My Handmade Decor.”
  • Create seasonal boards that feature your product, like “Fall Outfit Inspiration for Busy Moms.”

• Example:
  If you’re selling soaps, create a pin that says, “The Ultimate DIY Spa Kit—Here’s What You Need!” Include beautiful photos of your soaps, towels, and candles, and link it to your shop.

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YouTube: The Teacher

People head to YouTube to learn and be entertained, so this is your chance to teach them something valuable related to your business.

• Fun Ideas:

  • Film a tutorial: “How to Make Your Candle Burn Longer (And Get the Most Bang for Your Buck).”
  • Create a behind-the-scenes video of how you make your products or package your orders.
  • Post a listicle video: “5 Things Every Busy Mom Needs to Organize Her Life.”

• Example:
  If you’re a photographer, create a video titled, “5 Poses Every Mom Should Know for Family Photos.” Share helpful tips and casually mention how you can help with professional photoshoots.

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TikTok: The Quick and Quirky

TikTok is all about viral moments, quick tutorials, and bold content that grabs attention in seconds. Don’t be afraid to get creative and playful here.

• Fun Ideas:

  • Jump on a trending audio and showcase your product in a fun way.
  • Share quick tips in 15 seconds: “3 Things You Didn’t Know About Choosing the Right Candle Scent.”
  • Post relatable skits about running a business as a mom, like juggling phone calls with feeding your baby.

• Example:
  Use trending audio to show a “before and after” of your workspace, captioned: “When you finally organize your life…kinda. #MomLife.”

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Threads: The Relatable Newbie

Threads is great for sharing quick thoughts, relatable experiences, and building fast connections. Since it’s newer, there’s huge potential for rapid growth.

• Fun Ideas:

  • Post a relatable quote like, “Running a business as a mom is like trying to do yoga while a toddler climbs on you. 💀”
  • Share short tips: “Mompreneurs! Did you know you can batch content on Sundays and save hours of stress? 🙌”
  • Ask questions to spark engagement: “What’s your biggest challenge in balancing mom life and business? Let’s chat!”

• Example:
  “That moment when your kid naps, and you finally have time to work…only to scroll Instagram for an hour. Oops. 😅”

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Twitter (X): The Bold Broadcaster

Twitter is where you can share quick updates, join conversations, and establish yourself as an expert in your field.

• Fun Ideas:

  • Tweet a powerful business tip: “Want to increase sales? Stop selling. Start adding value.”
  • Share behind-the-scenes updates: “Just shipped out my biggest order yet! Feeling grateful. 💕”
  • Join trending conversations related to your niche.

• Example:
  Post: “Did you know 70% of Pinterest users are women? Time to pin those mompreneur tips and reach your ideal audience. 💡 #PinterestTips.”

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Key Takeaways

Your leads are everywhere—you just need to know where to find them and what they’re looking for. Social media isn’t just about showing off your products; it’s about showing up as you and creating content that resonates. Be relatable, be helpful, and most importantly, have fun with it! Leads are just the start of your journey, but they’re the foundation of everything else.

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Pro Tip: Start small. Pick one or two platforms you feel most comfortable with and go all in. And remember, leads are the start—soon, we’ll talk about how to turn them into loyal fans (aka prospects). 

Homework: Catch Those Leads Like a Pro!

This exercise is designed to help you apply everything we talked about and start attracting leads today. It's simple, fun, and totally doable—even if you have little ones running around! 🍼✨

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Step 1: Plan Your Platforms

Grab a pen and paper (or print this checklist!) and start brainstorming how you can use each platform to attract leads to your business.

Checklist: How Can I Use These Platforms for My Business?
✅ Instagram: What relatable or fun content can I post that shows the real me? (Hint: behind-the-scenes, funny Reels, or memes!)
✅ Pinterest: What creative ideas or tutorials can I share to inspire others? (Hint: design pins that solve a problem or showcase your product beautifully.)
✅ YouTube: What can I teach or share that my audience would find helpful? (Hint: tutorials, product processes, or tips.)
✅ TikTok: What quick, fun, or quirky content can I create? (Hint: jump on trends, share relatable skits, or show day-in-the-life clips!)
✅ Threads: What thoughts or relatable experiences can I post to connect with others? (Hint: share short tips or funny moments!)
✅ Twitter (X): How can I share bold tips or updates about my business? (Hint: tweet your wins, behind-the-scenes moments, or quick advice.)

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Step 2: Create One Piece of Content

Now it’s time to take action! Your goal is to create one piece of content for the platform of your choice that attracts people. Remember, this content is NOT about selling—it’s about having fun and connecting with your audience.

Checklist: Steps to Create Your Content
✅ Pick one platform from your list.
✅ Think about what type of content works best for that platform (refer to the notes above).
✅ Create something fun, relatable, or helpful that your audience will love!
✅ Post it and engage with anyone who interacts—reply to comments, DMs, or shares.

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Step 3: Market Study (If You’re Stuck!)

If you’re not sure what to post, start with a market study. This is a fancy way of saying, “Do some research!”

Checklist: How to Do a Market Study
✅ Search for people in your niche or industry on the platform you’re working with.
✅ Look at their most popular posts—what’s working for them?
✅ Take notes on the type of content, style, or topics they’re using.
✅ Think about how you can recreate it in your own unique way.

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Pro Tip: If something is working for others, it will likely work for you too—just add your personality and style to make it yours! 💕

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Bonus: Print & Keep This Checklist Handy

Print this checklist and stick it on your desk, fridge, or wherever you plan your work. Every time you’re stuck, revisit it and remind yourself that attracting leads is all about showing up and having fun!

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Remember, leads are the foundation of your digital marketing journey. You’ve got this, mama! 💪 Share your progress with us in the comments—I’d love to hear what platform you’re focusing on and what content you’re creating! ❤️

Turn Your Leads into Prospects: Building Trust and Connection

The journey from leads to prospects is all about trust. People won’t buy from someone they don’t trust—think about it: would you hand over your money to someone who doesn’t provide value or show authenticity? Nope. That’s why building trust is key to converting casual followers into potential buyers.

Here’s how to do it:

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1. Post Valuable Content

Your content is your best tool to teach, inspire, or entertain your audience. Think of this as your way of saying, “Hey, I know what I’m doing, and I’m here to help YOU!”

Examples:

• If you sell handmade candles, share a quick tip on how to make them last longer.
• If you’re a mompreneur selling digital products, create a mini-guide on balancing work and home life.
• If you’re in fashion, showcase different ways to style one piece of clothing.

Every piece of content you post should either solve a problem, inspire your audience, or entertain them. The goal? Make them think, “I need more of this!”

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2. Engage Like Crazy

Engagement builds relationships. When someone comments, reply. When someone sends you a DM, respond. Your audience needs to feel like they matter—and guess what? They do!

Ideas for Engagement:

• Ask your audience questions in your captions, like “What’s your biggest struggle with [your niche]?”
• Reply to every comment, even if it’s just a “❤️.”
• Run fun polls or Q&A sessions on Instagram Stories to keep the conversation going.

The more you engage, the more connected your audience feels, and the more likely they are to trust you.

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3. Be Real

Authenticity is your superpower. Share your wins, but don’t shy away from showing your struggles too. People connect with what’s real, not what’s perfect.

Examples:

• Post about the challenges you faced while starting your business (and how you overcame them).
• Share behind-the-scenes moments of your process—whether that’s packing orders while your toddler naps or brainstorming ideas late at night.
• Celebrate small wins, like your first sale or a milestone follower count.

When your audience sees your authenticity, they’ll start to root for you. And when they root for you, they trust you—and that trust is priceless.

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Your Goal: Make Them LOVE You!

When people love what you stand for and the value you bring, they’ll naturally become prospects. They’ll follow you, engage with your content, and start seeing you as the go-to expert in your niche.

This stage is critical in the digital marketing process, and it’s your time to shine. 💡

Up Next: I’ll show you how to turn these prospects into clients. Spoiler: It involves building an email list that you OWN. Let’s do this!

Get Clients! Create an Email List 🎯

Social media is excellent for getting leads, but if you truly want clients, you need something more reliable—a tool that puts you in control. That’s where an email list comes in! Here’s why and how to make it work for you:

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Why an Email List?

1. You Own It
   Social media platforms are unpredictable. Algorithms change, accounts get hacked or deleted, and trends fade. But an email list? That’s your asset. No platform can take it away from you.

Example: Imagine building a house on rented land. That’s what relying solely on social media feels like. Your email list is like owning the land—it’s yours forever.

2. Direct Access
   When someone subscribes to your email list, you get a direct line to them. No middleman, no algorithm deciding who sees your message. It’s a personal connection where you can speak directly to your audience.

3. Reliability
   Social media is great, but what happens when your posts don’t reach everyone? Email has a much higher chance of being seen and acted upon. Plus, it’s timeless—your audience can open it anytime.

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This Is How You Do It:

1. Offer Something Irresistible
   People won’t just give you their email for no reason. You need to give them a reason to subscribe.

   Ideas:

   • A free guide, like "5 Ways to Improve Your Morning Routine as a Busy Mom."
   • Free samples of your product (e.g., mini soap bars or small-sized candles).
   • A discount code (though less exciting, it still works).
   • Exclusive access to something valuable, like early-bird sales or free webinars.

   Example: If you sell clothing, create a PDF styling guide for moms: "How to Look Chic and Stay Comfy—5 Outfit Formulas You’ll Love!"

2. Use a Landing Page
   Your landing page is where the magic happens. This is a dedicated space on your website (or tools like Linktree or Linkinbio) that clearly explains why people should subscribe to your email list.

   What It Should Include:

   • A headline that grabs attention (e.g., "Get Your Free Style Guide—Delivered Straight to Your Inbox!")
   • A short description of the benefits (What’s in it for them?).
   • A simple form to collect their email (keep it quick—just name and email).

   Example: If you sell online courses, your landing page might say:

   “Learn the secrets to work-from-home success! Sign up for my free guide and take the first step toward financial freedom today.”

3. Start Sending Valuable Content and Exclusive Deals
   Once you have their email, don’t ghost them! The worst thing you can do is leave your subscribers wondering why they joined.

   What to Send:

   • Weekly tips, tutorials, or inspiration that aligns with your business.
   • Special discounts or offers just for your email list.
   • Updates about your latest products, launches, or events.

   Example: If you sell handmade soaps, send them tips like “How to Keep Your Skin Hydrated in Winter” and pair it with an exclusive coupon code for your winter collection.

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The Bottom Line

Building an email list isn’t just a bonus—it’s a must-have if you’re serious about getting clients. Social media is the appetizer, but your email list? That’s the main course. It’s where you nurture your leads, build relationships, and turn them into loyal customers.

Start today, and watch your business grow. Your email list is your secret weapon. 💌

Homework: Let’s Build Your Email List Together! 🎯✨

🪄 In this homework, we’re diving into three powerful steps to help you set the foundation for your email list AND your landing page. Trust me, these aren’t just tasks—they’re game-changers for your business. 💼

We’re not just talking about getting random people to sign up. Nope! We’re building a community of future clients who LOVE what you do and want to keep coming back. 🛒💌 Whether you're a pro at this or just starting out, I’ve broken everything down so it’s super easy to follow.

Here’s what we’ll tackle:

1. Create Your Irresistible Freebie: What can you offer that’ll make people excited to subscribe?
2. Map Out Your Landing Page: Plan a page that makes signing up a no-brainer.
3. Design a Social Media Post: Bring those leads in by promoting your freebie like a boss!

Take it one step at a time, and by the end, you’ll have a clear strategy to attract leads and turn them into loyal fans. ✨

A Quick Reminder:
You don’t have to be perfect—just start! I’m here to guide you, and your future clients are waiting. 🫶 Let’s do this, mama! 💪

WEEK 1: Create Your Irresistible Freebie: What Will Make People Subscribe? 🎁✨

Mama, this is where you create something so good people can't resist signing up. Your freebie is like a gift—a taste of what you offer, and it needs to make them say, “YES, I need this!” So, let’s figure out what your freebie should be.

What Makes a Great Freebie?

It has to be:

1. Valuable: It should solve a small but real problem for your audience.
2. Relevant: It must align with your business and what you sell.
3. Irresistible: It’s something they would happily pay for—but you’re giving it for free! 🙌

Freebie Ideas by Business Type

Here are some fun and creative examples to get your gears turning:

• If You Sell Soaps: A free mini sample kit (just ask them to cover shipping) or a PDF with "5 DIY Spa Ideas at Home."
• If You Sell Clothing: A style guide, like "How to Dress for Your Body Type" or "5 Ways to Style One Outfit."
• If You Offer Online Courses: A short eBook or checklist, like "Top 10 Tips to Start Your Business Today."
• If You’re a Photographer: Offer a free photo preset for editing or a raffle for a mini photoshoot!
• If You Sell Food: A digital cookbook with "Quick & Easy Recipes Using [Your Product]."

How to Brainstorm Your Freebie ✍️

1. Write Down Your Customers' Pain Points

   • What do they struggle with?
   • What questions do they ask you all the time?

2. Match a Solution to Their Problem

   • Example: If your customers always ask how to use your products, create a simple guide or checklist that explains it.

3. Make It Specific and Actionable

   • Instead of “A Guide to Skincare,” offer “The 5-Step Morning Routine for Glowing Skin.”

Homework: Design Your Irresistible Freebie ✨

Step 1: Grab a piece of paper and answer these questions:

• What does your audience need help with?
• How can I solve a small problem they have?
• What freebie aligns with my business and feels exciting?

Step 2: Choose one idea from your list and give it a catchy name.
Examples:

• "The Ultimate [Your Product] Starter Kit"
• "5 Secrets to [Specific Goal]"
• "[Quick, Easy, or Proven] Steps to [Solution]"

Step 3: Write down what your freebie will include (e.g., a checklist, mini eBook, sample, guide).

Pro Tip: Don’t overcomplicate it—start small! People LOVE quick, actionable freebies.

Ready? Go brainstorm your freebie! And if you feel stuck, do a quick market study: check what others in your niche are offering and put your unique spin on it. Remember, YOU’VE GOT THIS! 💪💌

WEEK 2: Map Out Your Landing Page 🖥️✨

Let’s make your landing page so irresistible that people can’t wait to sign up! This is your chance to showcase your freebie and convince people why subscribing is the best decision ever.

What is a Landing Page?

A landing page is a focused page on your website (or a tool like Linktree or Linkin.bio) designed for ONE purpose: getting people to sign up.
No distractions, no extra links—just a clear and convincing pitch.

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What Your Landing Page Needs to Succeed:

1. A Catchy Headline 🖋️

   • Start with a BIG, bold statement that grabs attention immediately.
   • Example: “Ready to Transform Your Skin in 5 Days? Grab Your FREE Morning Glow Guide!”

2. A Clear Description of the Freebie 📝

   • Use 2-3 sentences to explain what they’ll get and how it benefits them.
   • Example:
     • What they get: “A simple, step-by-step skincare routine anyone can follow.”
     • The benefit: “Feel confident in your skin without spending hours on products!”

3. Eye-Catching Visuals 📸

   • Add a photo or mockup of your freebie (e.g., an eBook cover, product sample, or styled image).
   • Pro Tip: If it’s digital, use Canva to create a 3D eBook mockup for free!

4. A Strong Call to Action (CTA) 💡

   • Use a button or form with a clear message like:
     • “Yes! I Want the Free Guide”
     • “Send Me My Free Samples!”

5. Keep It Simple and Easy to Read ✂️

   • Use short sentences, bullet points, and plenty of white space.

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Optional (But Powerful) Add-Ons:

• Testimonials: If you’ve shared your freebie before, include a quote or feedback from someone who loved it.
  Example: “This guide changed how I shop for clothes—I finally feel confident in my outfits!” – Sarah M.
• Urgency: Create FOMO with phrases like:
  • “Limited-time offer!”
  • “Only 50 spots left!”

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Homework: Plan Your Landing Page

Use this checklist to map out your landing page on paper or in a design tool:

1️⃣ Headline

☐ Write a headline that grabs attention and promises a clear benefit.

2️⃣ Freebie Description

☐ Write a short description of the freebie (what it is and how it helps).

3️⃣ Visuals

☐ Create or find a photo/mockup of your freebie to include on the page.

4️⃣ Call to Action

☐ Write a CTA that feels exciting and specific (e.g., “Yes! Send Me My Guide!”).

5️⃣ Form or Button

☐ Add a simple form or button for collecting emails. Make sure it’s easy to use!

BONUS:

☐ Include social proof (testimonials or stats).
☐ Add a sense of urgency to encourage sign-ups quickly.

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Tips for Design Tools:

• Use tools like Canva, Wix, or Leadpages for beautiful, easy-to-make landing pages.
• If you don’t have a website, platforms like Linktree or Linkin.bio are great for quick setups.

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Your landing page is the front door to your email list—make it welcoming and exciting! And don’t worry, Mama, if this feels like a lot, take it step by step. You've got this! 💪💌

WEEK 3: Design a Social Media Post 🎨✨

Time to show off your freebie and attract those leads! This week, we’ll create an eye-catching, scroll-stopping social media post that makes people say, “I need this right now!”

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What Makes a Great Promo Post?

Your social media post should:

1. Grab Attention 🔥

   • Use a bold, intriguing headline or hook that speaks directly to your audience.
     • Example: “Mamas, want your mornings to feel easier? Grab my FREE Morning Routine Planner!”

2. Highlight the Freebie 🎁

   • Explain what they’ll get and why it’s valuable.
     • Example: “Get 5 simple steps to start your day feeling calm and in control!”

3. Show Social Proof (If You Have It) 👏

   • Share quick testimonials or reviews from people who’ve benefited.
     • Example: “This guide saved me 30 minutes every morning—thank you!”

4. Strong Call to Action (CTA) 🚀

   • Encourage people to take action NOW.
     • Example: “Comment ‘YES’ and I’ll DM you the link!” or “Click the link in my bio to grab it!”

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Homework: Create a Social Media Promo Post

Use this checklist to design a post that slays on Instagram, TikTok, Threads, or wherever you show up:

1️⃣ Create a Scroll-Stopping Hook

☐ Write a bold, relatable headline.

• Examples:
  • “Ready to save time every morning? This is for YOU!”
  • “Stop wasting hours on [X]—grab this FREE guide!”

2️⃣ Explain Your Freebie’s Value

☐ In 1-2 sentences, describe what the freebie is and how it helps.

• Examples:
  • “A simple guide to creating stunning Instagram posts (even if you’re not a designer).”
  • “My easy skincare routine that’ll have you glowing in under 5 minutes.”

3️⃣ Include a Visual

☐ Use a photo, mockup, or video to showcase your freebie.

• Ideas:
  • A photo of you holding the freebie (e.g., your eBook or guide).
  • A fun, aesthetic flat lay that matches your brand.
  • A short video explaining the freebie and how to get it.

4️⃣ Add a Call to Action

☐ Make it clear what your audience needs to do.

• Examples:
  • “Comment ‘FREE’ and I’ll send you the link!”
  • “Click the link in my bio to grab your freebie!”
  • “DM me the word ‘READY’ to get started!”

5️⃣ Use Bold Text & Emojis (Optional)

☐ Format your caption to make it easy to read and visually appealing.

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Extra Tips to Stand Out:

• Be Relatable: Use your tone—fun, mom-friendly, and real. Talk to your audience like you’re chatting over coffee.
• Leverage Trends: Use trending sounds, hashtags, or challenges (especially on TikTok and Instagram).
• Test and Adjust: Post at different times and try various formats (carousel, video, or reel) to see what resonates.

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Ready for Bonus Points?

Here’s a checklist for going above and beyond:
☐ Create different versions of your promo post for each platform.
☐ Share behind-the-scenes content (e.g., how you made the freebie).
☐ Add your promo post to your stories with a poll or question box (e.g., “Want the guide? DM me ‘YES!’”).

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Final Note:

Your social media is your megaphone—use it to shout about the value you’re bringing to your audience. Be confident, be clear, and most importantly, HAVE FUN with it! 🥳

💕 Can't wait to see your posts shining on everyone’s feed! 🚀

Wrapping It Up 💕

Mama, you did it! 🎉 You've worked through all three weeks, building your irresistible freebie, mapping out your landing page, and creating a killer social media post to bring those leads in. You're officially one step closer to growing your business like a boss. 👏

But don’t stop here! Head over to our Mompreneur group (you’ll find the link below) to share your results, ask questions, and celebrate with other amazing moms who are on this journey with you. Trust me, we’re all rooting for your success! 🙌💼

And hey, if you feel stuck or just want a refresher, go rewatch the video we started with. You’ll always find new nuggets of wisdom to keep leveling up your digital marketing game. 💡

✨ See you next week with a brand-new course that’ll take your business to the next level. You’re crushing it, and I can’t wait to see what you achieve. Until then, stay confident, keep showing up, and remember—you’ve got this! 💪

Love,
The Mompreneur Team 💕

P.S. Don’t forget to drop into the group and share your wins—we’re ready to cheer you on! 🎉 https://www.facebook.com/groups/mista.club